Data dashboards have become increasingly popular for businesses over the past few years. They are a great data visualization tool that gives you an overview of your business. Dashboards can cater to a wide variety of users, from marketing staff to project managers to your RIAs. Let’s take a look at how dashboards can support your business activities.
Your marketing department typically analyzes a significant amount of data from various channels. Whether the purpose is to forecast monthly sales, predict trends, or build marketing strategies, marketing officers use dashboards to compare, sort, and analyze raw data to churn out meaningful information presented in an easy-to-understand format. This allows key decision makers to easily call the shots using that information.
Tracking client opportunities
Sales dashboards are perfect for tracking your opportunities. They help you identify sales leads and demographics and can compare revenue growth on a periodical basis. They sync to your raw data, so your charts are always up to date, thus eliminating the need to spend hours manually entering and preparing sales reports and charts.
Social media management
Social media management is more than just posting regularly on your business’s social media accounts. In most cases, your social media platform’s default dashboard doesn’t give you deep insight into your social media campaigns. What’s more, managing multiple social media accounts can quickly become a cumbersome process since you use several login credentials. Instead, you can manage your accounts all at once through a comprehensive social media dashboard, saving you valuable time and effort.
Presenting financial data can be so complex that it often leads to misinterpretation and misunderstanding of critical data. Dashboards make creating financial reports much easier, and financial analysts can take advantage of dashboards to display sensitive data in a comprehensible graphical format — be it customer invoices, progress toward revenue goals, or business expenses.
RIAs of all sizes require their employees to collaborate on projects, whether on-site or online. Managers need to get their teams together to share deadlines, assign responsibilities, and to get progress updates. With the help of project collaboration dashboards, members will see the complete workflow, allowing for a more efficient and collaborative working environment.
Published with permission from TechAdvisory.org. Source.
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